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How To Light A Fire Under Your Site Ad Performance

Wed, May 2, 2012

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You can usually expect to have to do additional work to make your site ads profitable once you get started with using them on your site. We want to talk about a few approaches for remedying site ads that fail to convert.

There are so many of those services who advertise that they can produce insanely high traffic numbers for just a little cash. Stay away from any service that sells traffic, because there’s no such thing as buying 10,000 visitors for $10. The lure of fast and cheap traffic is too much to resist for a lot of people. What happens is they employ applications that hit your site with a bot, and they use proxies so people will think the different IPs are real. How can a robot benefit you if it’s not going to spread the word about your site or click on ads when it’s not human? It usually does not take long for a person to figure out something is up. But on the other hand, such scam services provide educational value after you have been ripped off. You can do SEO, but you have to make sure you are using the proper keywords so you get the right kind of traffic. You will need to optimize each page of your blog or site with the right keyword for that page. More than anything else, your content must be readable and people friendly rather than SEO friendly. Google is going through a lot of changes, and they do not want heavily SEO’d content.

Ads typically go above the fold and either on the right column or higher but below the header. It’s really important that you are particular about not making a mess with your ads on your site. Stuffing your ads wherever you find space on your site is a no-no; this will only bring down the quality of your website. Track everything you do, and any ad network that does not provide tracking stats is not to be dealt with. You can measure any impact on stay times using the standard sStats provided by your host. Any time you make a chance to anything related to your ads, measure the results. If you do this, and you really should, then you will be surprised at what you discover about your site.

If you take the time to test intelligently, then you will eventually find the winning combination that will bring you good results.

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